— The lead story
Built a career.
Now build a company.
A finance partner in your corner for life after sport — without the suits, the jargon, or the corporate runaround. Plain-English forecasting, honest deal reviews, and someone who actually understands what you're building.
Cover · Issue 01
"Most athletes don't have a CFO. You should."
— The story
I'm not your accountant.
I'm in your corner.
Former commercial accountant
→ Finance Business Partner
→ Built for athletes
Athletes get pitched ventures, sponsorships, equity deals and "can't-miss" investments constantly. Most don't have anyone in the room who can actually run the numbers.
Traditional accountants file the tax return. Wealth managers protect the portfolio. Neither of them builds you a business.
Peak Performance Finance is the finance partner that sits inside your venture — modelling the numbers, reviewing the deals, and telling you straight what the plan is doing.
More about how we work →— The index · What you get
A real finance function.
Sized for you.
Forecasting, business cases, deal reviews, quarterly check-ins. The same discipline that runs serious companies — built around the way athletes actually live and work.
- 01
Forecasting
Know what's coming.
AI-built cashflow and P&L models, refreshed every month. The numbers in plain English, not a 40-tab spreadsheet.
- 02
Business cases
Pressure-test the pitch.
Every new venture, product or partnership modelled before you commit a pound. Three scenarios, one honest verdict.
- 03
Deal review
Don't sign blind.
Independent commercial review on term sheets, equity offers and partnerships — before the lawyers and after the gut feel.
- 04
Quarterly reviews
Stay on plan.
Ninety-day reviews of what's working, what's not, and what changes next. Like a coach for the business.
— The invitation
30 minutes.
No pitch.
A direct, confidential read on what your next chapter could actually look like as a business. Bring questions, leave with clarity.